SSPV
SuperSport Partner Venues:
Africa's Premier Sports Bar Network
Design:
UX, UI, Web/Mobile
Platforms:
Web, Mobile
Company:
USEO
Completed 2024
Role & Process
Sports fans across Africa struggled to find venues with reliable broadcasts, good atmospheres, and like-minded fans. SSPV needed a digital platform to
- Showcase curated sports bars
- Build trust through authentic fan experiences
- Drive venue partnerships
Screens
Project Visuals.
Research Insights
Target Users
Conducted surveys with 50 sports fans (ages 18 - 40) across Lagos, Nairobi, and Johannesburg.
Methods Used
Mixed-method research combining online surveys, structured interviews, and competitor benchmarking.
Key Findings
70% chose venues based on screen quality and fan energy, not just proximity.
Goal:
Design a website that helps fans discover venues effortlessly while encouraging venue partnerships.
Business Challenge:
Discovery: Users struggled to filter venues by sport, atmosphere, or amenities.
Trust: Venues lacked consistent ratings/reviews.
Conversion: Partnership inquiries were buried in navigation.
Persona
Millennials
Generation Z
Sitemap
Project Designs
Designed a dynamic digital platform for SuperSport Partner Venues (SSPV), Africa’s premier sports bar network. The platform curates top-tier venues across the continent, giving fans access to the best live sports viewing spots, community events, and exclusive experiences. Focused on seamless venue discovery, fan engagement, and brand consistency, the design aimed to elevate both the digital and on-site sports experience.
Credits
Project Manager
Olivia
Concept Design
Rizwan Anwar
UI Designer
Rizwan Anwar
UX Designer
Babar
Interaction
Rizwan Anwar
Design System
Rizwan Anwar