Dwight School
Dwight School Dubai:
UAE region website redesign
Design:
UX, UI, Web/Mobile
Platforms:
Web, Mobile
Company:
element8
Completed 2023
Role & Process
Information overload (50+ pages) with poor navigation
No clear differentiation from competitors (Nord Anglia, GEMS)
Mobile experience hindered enrollment inquiries
Screens
Project Visuals.
Research Insights
Target Users
Prospective parents researching premium K - 12 education in Dubai
Students (Grades 9 - 12) exploring academic programs and extracurriculars
International families relocating to the UAE seeking a reputable school network
Methods Used
Competitor benchmarking against premium schools (Nord Anglia, GEMS)
Stakeholder interviews with admissions, marketing, and faculty teams
Content audit of 50+ existing website pages
Mobile usability testing with parents and students
Key Findings
Overwhelming navigation and duplicated content discouraged engagement
Lack of clear USP compared to competitors reduced conversion potential
Admissions pathway buried under multiple clicks
Mobile experience failed to support quick inquiry or application actions
Goal:
Streamline content to highlight Ivy League outcomes
Create intuitive paths for parents (admissions) and students (programs)
Modernize visuals while honoring 150-year heritage
Business Challenge:
Dwight School Dubai's outdated website failed to capture the prestige of its 150-year heritage and global campus network. Content overload, poor navigation, and a lack of differentiation from competitors like GEMS and Nord Anglia left prospective parents disengaged. Mobile performance issues further hindered enrollment inquiries, while the site missed the opportunity to showcase its Ivy League preparation and international programs through a compelling, modern digital experience.
Persona
The Corporate Relocator
The Entrepreneur Parent
The Global Nomad
Project Designs
Created low-to-high fidelity wireframes focusing on intuitive navigation for busy parents researching schools. The layout prioritized clear admission paths, program highlights, and campus life, with mobile-first responsiveness in mind. Implemented modular content blocks for quick updates, ensuring a scalable design system that preserved the school's heritage while modernizing its digital presence.
Credits
Project Manager
Tanveer Rao
Concept Design
Rizwan Anwar
UI Designer
Rizwan Anwar, Hamza
UX Designer
Rizwan Anwar
Interaction
Rizwan Anwar, Hamza
Design System
Rizwan Anwar