OSERTH

Oserth:

Vegan brand and products

Design:

UX, UI, Web/Mobile, eCommerce

Platforms:

Web, Mobile

Company:

element8

Completed  2023

Oserth (Ocean + Sky + Earth) is a vegan, cruelty-free haircare brand targeting eco-conscious women. Their products avoid harmful chemicals and use sustainable packaging.

Design a visually cohesive, user-friendly website that communicates Oserth's ethos while driving conversions

Role & Process

Simplify navigation across product collections.

Build trust through transparency.

Appeal to user who prioritize ethics and aesthetics.

Screens

Project Visuals.

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Research Insights

Target Users

GenZ: “I avoid brands that say natural but don't explain what that means.” - Emma, 22

Methods Used

Competitor Audit

Brands analysis

Insight differentiation between collections

Key Findings

Merged Ingredients and About Us into a single page for faster access to sustainability proof.

Goal:

Design an end-to-end e-commerce website for Oserth, a sustainable, vegan haircare brand targeting eco-conscious women.

Business Challenge:

Create a seamless, visually appealing UI that aligns with the brand's natural ethos. Ensure intuitive navigation for product discovery (collections: Fortify, Restore, Smooth, Volume). Highlight sustainability (packaging, ingredients) to appeal to Gen Z and millennials.

Persona

Millennials
Millennials
Generation Z
Generation Z

Sitemap

Sitemap

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design works

Credits

Project Manager

Tanveer Rao

Concept Design

Rizwan Anwar

UI Designer

Rizwan Anwar, Ahmad Ghani

UX Designer

Rizwan Anwar

Interaction

Rizwan Anwar

Design System

Rizwan Anwar

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