BONGLUA TV

MARSX:

Watch live football

Design:

UX, UI, Web, ILLUST, iXD

Platforms:

Web, Mobile

Company:

BONGLUA TV

Completed  2023

Bonglua TV is more than just a streaming platform it's a dedicated hub for football lovers across Vietnam and beyond. Designed for fans, betting enthusiasts, to brings live matches, match highlights, and realtime updates to users.

My role in this project was to lead the UI/UX design from start to finish, crafting a seamless, engaging experience across both desktop and mobile. From structuring a clear sitemap to designing intuitive live stream pages, match calendars, and community features, the goal was to enhance accessibility and engagement. This project wasn’t just about aesthetics. It was about building a digital experience that matched the pace and passion of modern football fans.

Role & Process

Stakeholder alignment

Competitive analysis

User research

Audience mapping

Full sitemap planning

Content hierarchy

Wireframing

User flows (low-fidelity to hi-fi)

UI design for responsive web

Usability feedback loop and iteration

Screens

Project Visuals.

Research Insights

Target Users

Viewer behaviors during live matches

Expectations from sports streaming platforms

Competitive analysis: ESPN, FPT Play, DAZN

Methods Used

Competitive analysis

User interviews

Usability heuristics

Task flow mapping

Key Findings

Mobile-first behavior

Dominates for Gen Z

Demand for instant access to schedules, scores, and highlights

Trust and loading speed

Uer retention

Goal:

To design a seamless, engaging live streaming platform that allows football fans to watch live matches, explore highlights, follow events, and stay updated in real-time both on desktop and mobile.

Business Challenge:

Create an immersive, scalable UI for a sports entertainment platform catering to Vietnamese football fans, ensuring low-friction access to matches and content, while keeping Gen Z, Millennials, and 8XBet users hooked through personalization and ease of use.

Persona

Millennials
Millennials
Generation Z
Generation Z
8Xbet player
8Xbet player

Project Designs

Design an immersive Web3.0 website for MarsX, a sci-fi blockchain gaming platform set in the year 2075, where players mine Martian Opals and build colonies on Mars. The goal was to drive user engagement, community growth, and crypto-wallet integration for an NFT-powered economy.
design works

Credits

Project Manager

Benny

Concept Design

Rizwan Anwar

UI Designer

Rizwan Anwar

UX Designer

Rizwan Anwar, Amir

Interaction

Rizwan Anwar

Design System

Rizwan Anwar

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