Rizwan Anwar - Digital Product Designer | Web/Mob · UI/UX Specialist · Expert in Design System and Product Innovation

geolah:

UX/UI Redesign for a Forex News Platform

Design:

UX, UI, App

Platforms:

Mobile

Company:

geolah

Completed 2025

Geolah is a Singapore-based AI-powered, on-demand multiservice platform providing ride-hailing, carpooling, limousine, e-mall, parcel, and food delivery services. With a unique zero-commission policy for drivers, the platform focuses on affordability and accessibility for both consumers and SMEs.

Evaluate the existing driver journey and app flow, identify usability gaps, and redesign key screens to enhance efficiency, clarity, and driver satisfaction.

Role & Process

Persona Analysis: Understanding driver needs, behavior, and pain points

Journey Architecture: Structuring intuitive navigation and content hierarchy

Collaboration with product manager: Working with prodcut manager to ensure smooth implementation

Screens

Project Visuals.

Research Insights

Target Users

Professional ride-hailing drivers

Part-time drivers seeking flexible work opportunities

Methods Used

Heuristic evaluation of existing app

User interviews (drivers)

Competitive analysis of industry-leading apps

Task flow analysis

Key Findings

Complex onboarding steps causing drop-offs

Lack of clear real-time job notifications

Inefficient navigation between active jobs and earnings dashboard

Missing quick-access features for commonly used tools (navigation, support)

Goal:

Improve the driver experience by making workflows faster, clearer, and more intuitive resulting in higher driver retention and increased daily active usage.

Business Challenge:

The platform’s driver app had friction points that slowed job acceptance and completion rates, leading to reduced driver satisfaction and limiting competitive advantage against established players like Grab and Gojek.