Rizwan Anwar - Digital Product Designer | Web/Mob · UI/UX Specialist · Expert in Design System and Product Innovation

Fox Score:

UX/UI Redesign for a Forex News Platform

Design:

UX, UI, Web

Platforms:

Web, Mobile

Company:

BAB Alomda Information Technology Co.

Completed 2023

Fox Sports is a mobile application delivering live sports updates, streaming, and exclusive content to fans who want instant access to their favorite games anytime, anywhere.

The project aimed to design a mobile platform that offers real-time match coverage, video streaming, and curated sports news in a user-friendly and engaging interface.

Role & Process

Research & Analysis: Understanding user needs, behavior, and sports content

Information Architecture: Structuring intuitive navigation and content hierarchy

Collaboration & Handoff: Working with developers to ensure smooth implementation

Screens

Project Visuals.

Research Insights

Target Users

Sports enthusiasts seeking instant updates.

Fans wanting live match streaming on-the-go.

Viewers looking for curated news and highlight videos.

Methods Used

User interviews & surveys

Competitor analysis

Wireframing & prototyping in Figma

Usability testing with target audience

Key Findings

Users value speed and real-time accuracy over visual complexity.

Simplified navigation increases engagement time.

Personalized notifications boost retention rates.

Goal:

The primary goal was to design a mobile experience that keeps sports fans engaged and informed in real time. The app needed to deliver live scores, streaming, and personalized sports content in a way that is fast, visually appealing, and easy to navigate. The aim was to create an immersive platform that enhances fan interaction, strengthens brand loyalty, and increases daily active usage.

Business Challenge:

Fox Sports faced the challenge of competing in a saturated sports media market with established players offering similar features. The business needed a distinctive, user-centric design that stood out through superior usability and visual appeal. Additionally, it was critical to optimize performance for live data updates, ensure seamless streaming on mobile networks, and build a flexible design system that could scale for future sports and event coverage.